HudsonGray went on tour with NBC and its family of networks to promote the 2023 U.S. Open at The Los Angeles Country Club in a fresh, youthful, completely “LA” way. This mobile activation traveled to three major sports cities — Chicago, Philadelphia, and New York City — even appearing on the TODAY Show. In the immersive footprint, guests could interact with branded golf carts, scan QR codes for a chance to win premium U.S. Open swag, take photos with a stunning multi-dimensional scenic piece, and indulge in free Italian ice. The activation succeeded in getting fans excited for the upcoming sporting event by transporting them to a fully branded paradise. Expansive coverage of the 123rd U.S. Open Championship at The Los Angeles Country Club can be seen on Peacock, USA Network and NBC.