//About Project//

Objective

Put SYFY fans front and center at San Diego Comic-Con, the Super Bowl of fandom.

Strategy

To amplify SYFY's "It's a Fan Made Thing" Creators initiative, the multi-platform campaign that celebrates, nurtures and supports the makers, artists, and creators at the heart of genre fandom, HudsonGray went big creating a SYFY HQ where fans gained access to epic parties with live performances, interactive exhibits, and limited edition gear featuring art created by fans. To further dominate the Gaslamp Quarter, HudsonGray activated a pop-up Fan Creator Awards with Actor Orlando Jones honoring the best in cosplay, art and more — complete with a drumline and SYFY's very own Fan Creator Award medals. Let the fan games begin! Those with a competitive edge could square off for mystery box prizes in a human claw machine, genre-themed bingo trolleys, and roaming karaoke buses. SYFY's #SDCC2018 presence was designed to be the year's ultimate celebration of fandom.

Results