We teamed up with Netflix to bring Squid Game: The Challenge to life at New York’s Terminal 5, delivering an unforgettable live finale screening experience. For one night, 456 guests became "players," immersing themselves fully in the Squid Game universe. The event featured iconic photo opportunities with guards and the renowned Young-hee doll. Attendees engaged in thrilling games such as the Dalgona Candy Challenge, Warships, and a Claw Machine, all in pursuit of a coveted Squid Game teddy bear. They also had the chance to meet cast members and gain exclusive insights into their experiences on the show. Every aspect of the evening was meticulously crafted, from the entrance hallway adorned with vibrant pink neon Squid Game art to concession stands echoing the pink, yellow, and turquoise staircase from the original show.

​

Video/Photography: @stsphotovideo (Sean T. Smith)