//About Project//

Objective

Engage new and old Premier League fans in an immersive watch party and live broadcast that’s unlike any other they’ve seen.

Strategy

In this season’s third installment of “Premier League Mornings Live”, HudsonGray partnered with the English Premier League and NBC Sports to host a two day fan fest just outside Boston’s iconic Fenway Park. In a new approach, HudsonGray combined an indoor watch party with an outdoor street festival which culminated in an over-the-top celebration that hosted over 13,000 guests. Interactive opportunities included simultaneous match viewing zones, large-format LED viewing screens, airbrush tattoo artists, miniature soccer pitch games, appearances by club mascots, pancake artists, various photo opportunities, and tons of food and drink to share.

Results