HudsonGray teamed up with Netflix to produce an immersive consumer activation to promote their dramatic new limited series, “Griselda.” The experience, hosted at Capitale in NYC, invited guests to a space transformed to look like a 70s-style motel. Upon entry, guests could choose to veer toward the built-out motel, featuring several experiential rooms, or the adjoining club for a throwback party. The Miami-inspired motel set was complete with a powder room offering Glam Squad touch ups from professionals adorned in all white, a vibey music room where guests could listen to the "Griselda" soundtrack synched to a custom video, and a striking "money room" exhibit and photo opp. Two additional rooms were filled with fashion and accessories from the era, allowing guests to outfit themselves for a 360° photo shoot. Grammy nominated music artist, Latto, even stopped by the club to show guests at the one-night-only affair how to party with "Big Griselda Energy."

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Video/Photography: @stsphotovideo