//About Project//

Objective

Bring the excitement of USA Network’s new event series, DIG to life by giving consumers the chance to #DigDeeper and unravel an epic mystery of their own.

Strategy

We teamed up with Escape the Room to create an immersive, one-of-a-kind DIG themed experience that put consumers wits to the ultimate test. Teams of up to ten were locked in a mysterious room and given 30 minutes to work together to unlock clues, solve puzzles, and find a way to escape the room. The unforgettable experience traveled to New York, Boston, Philadelphia, Universal Hollywood and Universal Orlando.

Results