//About Project//


Launch SYFY’s new brand reboot at San Diego Comic-Con, the Super Bowl of fandom.


To activate the “It's A Fan Thing” campaign and put fans at the center of everything, HudsonGray created a monstrous presence, building a SYFY Fan HQ where the passionate community gained access to events hosted by Zachary Levi with live performances, interactive games, custom-print shirts, premium giveaways and more. To further dominate the Gaslamp Quarter, HudsonGray constructed a geek chapel where Actor Orlando Jones presided over pop-up super fan nuptials. HudsonGray also engaged fans with Cosplay Karaoke Buses, Trivia Trolleys, Cosplay Repair Carts, and a Sci-Fi Drumline.