//About Project//

Objective

Launch USA’s new original drama series, Colony to over 150,000 entertainment and sci-fi enthusiasts at Comic-Con in San Diego.

Strategy

Create a Colony invasion with an army of the series’ Transitional Authority enforcers, known as the Redhats and dominate the Gaslamp with a squadron of Redhat Street teams, a Colony-branded fleet of custom Uber Pinzgauer vehicles, DecoBike sponsorship and free pedicab. Create a social conversation encouraging fans to take photos and share their experience using the #ColonySDCC to win rewards.

Results