/About Project/

Objective

In the midst of the pandemic, HudsonGray was tasked with coming up with safe, experiential activations to promote the launch of PeacockTV, NBCUniversal’s new streaming service.

Strategy

Capitalizing on outdoor foot traffic and summer beach goers, HudsonGray created an aerial spectacle utilizing precision formations of banner planes and sky typers. The 3-day promotion, activated along the Jersey Shore, California coast and Manhattan resulted in millions of impressions. In addition, curated “Welcome to the Flock” gift boxes were sent to press, talent and influencers. Boxes were filled with Peacock themed swag promoting the “Can’t Not Watch” tag line and positioned Peacock as the hot new streaming service to watch.