//About Project//

Objective

Unveil NBCU Cable's 2015-2016 schedule of programming for USA Network, E!, Bravo Media, Oxygen Media and Esquire Network among other networks to ad buyers.

Strategy

Create a visual spectacle for the NBCUniversal Cable Upfront. HudsonGray built a 3000 seat theater with over 400 ft of screens to fully immerse the audience and drive excitement for the new slate of programming. Nearly 200 members of NBCU talent attended and engaged fans with a live, televised red carpet by E!’s Ross Mathews and Maria Menounos. HudsonGray also created an expansive space for post screening networking and a Social Lounge for backstage interviews and exclusive content to stream live on social media.

Results