//About Project//

Objective

Introduce dozens of new shows across 16 broadcast and cable networks. Do it in less than two hours. And make it entertaining.

Strategy

For a fifth consecutive year, HudsonGray produced NBCUniversal's Upfront at Radio City Music Hall showcasing the magnitude of NBCUniversal's talent and portfolio. As part of a much larger campaign, HudsonGray hammered home the message that "NBCUniversal is Unequaled" as an advertising and media partner, featuring NBCU's brand architecture live on stage in a two-hour Oscar-worthy show with the best of the best from every network including surprise appearances from the gold medal-winning U.S. women's hockey team, Will & Grace, Seth Meyers, Lester Holt, Howie Mandell, WWE's Stephanie McMahon and a closing World of Dance performance, featuring show judges Jennifer Lopez, Ne-Yo, and Derek Hough. HudsonGray created a visual spectacle using dramatic video, lighting, and pyrotechnics and orchestrated over 100 hours in rehearsals to fine tune a flawless event for over 5,000 attendees.

Results